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Question

What is the main reason that services tend to be more heterogeneous than products?

a.

Services are created by activities, and activities are performed by humans

b.

Services are intangible

c.

Services cannot be counted, stored, or readily displayed

d.

Pricing of services is more difficult than pricing of products

Answer: (a).Services are created by activities, and activities are performed by humans Explanation:Because services are created by activities, and activities are performed by humans, services tend to be more heterogeneous than products.

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Q. What is the main reason that services tend to be more heterogeneous than products?

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