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Question

What is the product-service continuum?

a.

A model used to indicate that there is no clear boundary between products and services.

b.

A model used to indicate that products are better than services.

c.

A model used to indicate that services are better than products.

d.

None of the above.

Posted under Software Engineering

Answer: (a).A model used to indicate that there is no clear boundary between products and services. Explanation:In the service marketing literature, a product-service continuum is used to indicate that there is no clear boundary between products and services.

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Q. What is the product-service continuum?
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