Question

What is the product-service continuum used for in service marketing literature?

a.

To show the difference between products and services

b.

To indicate that there is no clear boundary between products and services

c.

To help customers choose between products and services

d.

To categorize products and services into pure products and pure services

Posted under Software Engineering

Answer: (b).To indicate that there is no clear boundary between products and services Explanation:In the service marketing literature, a product--service continuum is used to indicate that there is no clear boundary between products and services.

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