Question

What is the gap model often used for in service marketing?

a.

To illustrate how products and services are intertwined.

b.

To describe the product-service continuum in the software engineering domain.

c.

To show how differences between perceived service delivery and expected service may come about.

d.

To highlight the perishability of services.

Posted under Software Maintenance Software Engineering

Answer: (c).To show how differences between perceived service delivery and expected service may come about. Explanation:The gap model is often used by service marketeers to illustrate how differences between perceived service delivery and expected service may come about.

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