adplus-dvertising
frame-decoration

Question

What is the main advantage of using eye tracking for usability evaluation?

a.

It provides direct insight into users' cognitive processing.

b.

It measures users' emotional responses.

c.

It eliminates the need for user feedback.

d.

It focuses on physical interactions with the interface.

Answer: (a).It provides direct insight into users' cognitive processing. Explanation:Eye tracking allows researchers to directly observe users' cognitive processing by tracking their eye movements, providing insights into how users interact with the interface.

Engage with the Community - Add Your Comment

Confused About the Answer? Ask for Details Here.

Know the Explanation? Add it Here.

Q. What is the main advantage of using eye tracking for usability evaluation?

Similar Questions

Discover Related MCQs

Q. How have recent advancements in eye tracking technology made it more suitable for usability testing?

Q. Which of the following measurements related to eye movement can provide insights into users' interaction with an interface?

Q. What is a "scan path" in the context of eye tracking?

Q. What is a potential limitation of using eye tracking for usability evaluation?

Q. What are some physiological changes that can be measured to determine a user's emotional response to an interface?

Q. What is the primary purpose of measuring physiological responses in usability evaluation?

Q. Which physiological measurement is associated with indicating levels of arousal and mental effort?

Q. How might physiological measurements help determine user reactions to specific interaction events?

Q. What is a challenge in applying physiological measurements to interaction events?

Q. What is the key distinction between evaluating a design and evaluating an implementation?

Q. What is the advantage of early evaluation during the design process?

Q. Which evaluation technique is primarily focused on expert analysis and is suitable for early design stages?

Q. When is evaluation of an implementation most beneficial?

Q. What is a drawback of late evaluations in the design process?

Q. What is a key advantage of laboratory studies in usability evaluation?

Q. What is a common advantage of field studies in usability evaluation?

Q. Which type of evaluation technique relies heavily on the evaluator's interpretation and expertise?

Q. What is a potential limitation of objective evaluation techniques?

Q. Which type of evaluation technique involves measuring physiological changes in the body to gather insights about user experience?

Q. Which of the following evaluation techniques is more likely to provide qualitative measures?