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Question

Which of the following evaluation techniques is more likely to provide qualitative measures?

a.

Controlled experiments.

b.

Physiological measurements.

c.

Questionnaires.

d.

Eye tracking.

Answer: (c).Questionnaires. Explanation:Questionnaires tend to provide qualitative measures as they often seek to gather users' opinions, preferences, and impressions, which are non-numeric and qualitative in nature. Controlled experiments, physiological measurements, and eye tracking can provide quantitative data or insights into user behavior and physiological responses.

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Q. Which of the following evaluation techniques is more likely to provide qualitative measures?

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