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Question

What is a "scan path" in the context of eye tracking?

a.

The speed at which users move their eyes between fixations.

b.

A specific measurement of emotional engagement.

c.

A graphical representation of areas where users looked, their search strategy, and cognitive load.

d.

The sequence of physical interactions users perform on the interface.

Answer: (c).A graphical representation of areas where users looked, their search strategy, and cognitive load. Explanation:A scan path is a visual representation that shows where users looked, how often, and for how long. It helps understand users' search strategy and cognitive load while interacting with an interface.

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Q. What is a "scan path" in the context of eye tracking?

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