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Question

Which of the following are the inputs of Marketing Information System?

i) Marketing research data

ii) Marketing intelligence data

iii) External environment data

iv) Strategic plan

a.

Only i, ii, and iii

b.

Only ii, iii and iv

c.

Only i, iii and iv

d.

All i, ii, iii, and iv

Answer: (d).All i, ii, iii, and iv

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Q. Which of the following are the inputs of Marketing Information System? i) Marketing research data ii) Marketing intelligence data iii) External environment data iv)...

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