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Question

What is the term used to describe CRM applications that make use of data mining?

a.

Operational CRM

b.

Analytic CRM

c.

Collaborative CRM

d.

Strategic CRM

Answer: (b).Analytic CRM Explanation:CRM applications making use of data mining are known as analytic CRM.

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Q. What is the term used to describe CRM applications that make use of data mining?

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