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Question

What is the significance of clickstream data in e-commerce?

a.

Identifying and retaining e-commerce customers

b.

Monitoring competitor websites

c.

Analyzing social media trends

d.

Predicting stock market fluctuations

Answer: (a).Identifying and retaining e-commerce customers Explanation:Clickstream data is crucial for identifying and retaining e-commerce customers by providing insights into customer behavior and preferences.

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Q. What is the significance of clickstream data in e-commerce?

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