Question

What type of information can be derived from clickstream data?

a.

Weather patterns

b.

Customer preferences

c.

Political affiliations

d.

Historical events

Posted under Data Warehousing and OLAP

Answer: (b).Customer preferences Explanation:Clickstream data provides information such as the effectiveness of sales promotions, affinities between products, customer demographics, and general buying patterns.

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Q. What type of information can be derived from clickstream data?

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