Q. In what way do databases in operational systems differ from those in the data warehouse?

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Q. How often are users allowed to run their own queries and format their own reports in an operational system?

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Q. What is one reason for not allowing users to run their own queries in operational systems?

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Q. How does the value of information from an operational system compare to the value from the data warehouse?

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Q. What is the implication of the differences in information delivery between operational systems and data warehouses?

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Q. What is the primary reason for paying adequate attention to information delivery from the data warehouse?

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Q. What are the three distinct processes that govern overall enterprise management?

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Q. How does the data warehouse fit into the plan-execute-assess loop in enterprise management?

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Q. How does the data warehouse assist in profitability growth?

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Q. What does the data warehouse provide for customer relationship management?

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Q. What is the underlying significance of the information potential of the data warehouse?

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Q. What is the role of the user–information interface in the context of the data warehouse?

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Q. What are the two basic modes of information usage in the context of the data warehouse?

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Q. In the Verification Mode of information usage, what is the primary purpose of the business user?

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Q. What are the three approaches for user interaction with the data warehouse?

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Q. In the "Informational Approach" for user interaction with the data warehouse, what type of tools do users typically use?

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Q. What distinguishes the "Analytical Approach" for user interaction with the data warehouse from other approaches?

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Q. What are the three characteristics of data made available through the user–information interface?

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Q. What is an essential feature necessary for the user–information interface?

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Q. In the retail and consumer goods industry, what is an area where data warehouses can be particularly beneficial?

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