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Question

What impact does improved data quality have on marketing campaigns?

a.

Increases marketing campaign costs

b.

Reduces the risk of data contamination

c.

Boosts customer service quality

d.

Has no effect on marketing campaigns

Posted under Data Warehousing and OLAP

Answer: (b).Reduces the risk of data contamination Explanation:Improved data quality reduces the risk of data contamination, especially in marketing campaigns.

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