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Question

What is the primary function of clickstream data in the context of a company's website?

a.

Tracking customer demographics

b.

Identifying site statistics

c.

Monitoring customer buying patterns

d.

Tracking how people navigate the website

Posted under Data Warehousing and OLAP

Answer: (d).Tracking how people navigate the website Explanation:Clickstream data tracks how people navigate through a company's website.

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Q. What is the primary function of clickstream data in the context of a company's website?
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