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Question

What is a key requirement for making a data warehouse CRM-ready?

a.

Storing only summary data

b.

Focusing on mass marketing

c.

Concentrating on customer complaints

d.

Holding details of every transaction at every touchpoint with each customer

Answer: (d).Holding details of every transaction at every touchpoint with each customer Explanation:To make a data warehouse CRM-ready, it must hold details of every transaction at every touchpoint with each customer.

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Q. What is a key requirement for making a data warehouse CRM-ready?

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