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Question

We have done an RFM analysis on our customer data. Mary Jones has a score of "1 1 5". This series means that Mary ________ .

a.

Has ordered recently, orders frequently, and places a large order when she orders.

b.

Hasn't ordered recently, orders infrequently, but places a large order when she orders.

c.

Has ordered recently, orders frequently, but doesn't place a large order when she orders

d.

Hasn't ordered recently, orders infrequently, and doesn't place a large order when she orders.

Answer: (c).Has ordered recently, orders frequently, but doesn't place a large order when she orders

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Q. We have done an RFM analysis on our customer data. Mary Jones has a score of "1 1 5". This series means that Mary ________ .

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